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Mass Customization

Overview of attention for book
Cover of 'Mass Customization'

Table of Contents

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    Book Overview
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    Chapter 1 Designing and Planning for Mass Customization in a Large Scale Global Production System
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    Chapter 2 Process Typology of Mass Customizers
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    Chapter 3 Service Customization Through Dramaturgy
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    Chapter 4 NPD-SCM Alignment in Mass Customization
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    Chapter 5 Managing Technological Innovations Affecting Product Complexity, Modularity, and Supply Chain Structure
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    Chapter 6 The Platform Formation Problem
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    Chapter 7 Shape Commonalization to Develop Common Platforms for Mass Customization
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    Chapter 8 A Platform Identification Method for Service Family Design Using a Process Model and a Clustering Method
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    Chapter 9 A STEP-compliant Online Product Digital Library for Customized Products
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    Chapter 10 Production Planning and Control for Mass Customization – A Review of Enabling Technologies
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    Chapter 11 Designing and Planning of Material Handling Systems for Mass Customization
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    Chapter 12 Design for Changeover (DFC): Enabling Flexible and Highly Responsive Manufacturing
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    Chapter 13 Mass Customization
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    Chapter 14 Selecting Relevant Clustering Variables in Mass Customization Scenarios Characterized by Workers’ Learning
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    Chapter 15 Re-examining Postponement Benefits: An Integrated Production-inventory and Marketing Perspective
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    Chapter 16 User Participation Within Virtual Worlds
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    Chapter 17 Contrasting Opportunities for Mass Customisation in Food Manufacture and Food Processes
Attention for Chapter 3: Service Customization Through Dramaturgy
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Citations

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Chapter title
Service Customization Through Dramaturgy
Chapter number 3
Book title
Mass Customization
Published by
Springer London, January 2011
DOI 10.1007/978-1-84996-489-0_3
Book ISBNs
978-1-84996-488-3, 978-1-84996-489-0
Authors

Ian P. McCarthy, Leyland Pitt, Pierre Berthon

Editors

Flavio S. Fogliatto, Giovani J. C. da Silveira

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Arab Emirates 1 3%
Canada 1 3%
Unknown 30 94%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 22%
Student > Ph. D. Student 6 19%
Professor 3 9%
Student > Doctoral Student 3 9%
Researcher 3 9%
Other 7 22%
Unknown 3 9%
Readers by discipline Count As %
Business, Management and Accounting 14 44%
Engineering 4 13%
Social Sciences 3 9%
Computer Science 1 3%
Physics and Astronomy 1 3%
Other 3 9%
Unknown 6 19%