You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
|
|---|---|
| Published in |
International Journal of Advertising, November 2021
|
| DOI | 10.1080/02650487.2021.1997455 |
| Authors |
Liselot Hudders, Steffi De Jans |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 183 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 183 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 15 | 8% |
| Lecturer | 11 | 6% |
| Student > Doctoral Student | 9 | 5% |
| Student > Bachelor | 9 | 5% |
| Unspecified | 8 | 4% |
| Other | 27 | 15% |
| Unknown | 104 | 57% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 36 | 20% |
| Social Sciences | 15 | 8% |
| Unspecified | 8 | 4% |
| Economics, Econometrics and Finance | 7 | 4% |
| Computer Science | 4 | 2% |
| Other | 8 | 4% |
| Unknown | 105 | 57% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 September 2022.
All research outputs
#17,562,823
of 25,748,735 outputs
Outputs from International Journal of Advertising
#221
of 310 outputs
Outputs of similar age
#260,893
of 433,208 outputs
Outputs of similar age from International Journal of Advertising
#6
of 7 outputs
Altmetric has tracked 25,748,735 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 310 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 11th percentile – i.e., 11% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 433,208 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one.