Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

Overview of attention for article published in International Journal of Advertising, December 2021

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Could anthropomorphism and smiling increase charitable giving? Baek et al. (2022) explore how smiling AI agents may prompt donation intention. It is remarkable for charity marketers. https://t.co/Yye4w8ON30 #marketing #charity #donation #giving https://

20 Sep 2023

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Say Cheese! 'When nonprofit charity marketers design AI agents to resemble humans and to smile like humans, potential donors feel greater psychological closeness to the agents and are motivated to increase charitable giving.' https://t.co/QeT0HG0u1E

21 Dec 2021

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