Open Access UCL Research: Consumer Value as the Key to Trade Mark Functionality https://t.co/C7Lqa1mMbY
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New article by Professor Ilanah Fhima (Professor of Intellectual Property Law at UCL Laws & Co-Director of @ucl_ibil) identifies the central role of consumer perceptions of value in design and marketing literature 👇
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RT @ucl_ibil: Check out Ilanah's new piece: 'Consumer Value as the Key to #Trademark #Functionality' now in Early View @ModernLRev. See mo…
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Check out Ilanah's new piece: 'Consumer Value as the Key to #Trademark #Functionality' now in Early View @ModernLRev. See more at: https://t.co/Vjua6FEuru or https://t.co/nArXPGPfkm https://t.co/tqT8qcq9SV