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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
|
|---|---|
| Published in |
Journal of Consumer Research, December 2021
|
| DOI | 10.1093/jcr/ucab076 |
| Authors |
Jonah Berger, Matthew D Rocklage, Grant Packard |
X Demographics
The data shown below were collected from the profiles of 30 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 10 | 33% |
| Japan | 2 | 7% |
| United Kingdom | 2 | 7% |
| Canada | 2 | 7% |
| India | 1 | 3% |
| Brazil | 1 | 3% |
| Malaysia | 1 | 3% |
| Italy | 1 | 3% |
| Unknown | 10 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 15 | 50% |
| Members of the public | 14 | 47% |
| Science communicators (journalists, bloggers, editors) | 1 | 3% |
Mendeley readers
The data shown below were compiled from readership statistics for 81 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 81 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 18 | 22% |
| Student > Bachelor | 8 | 10% |
| Student > Master | 6 | 7% |
| Researcher | 5 | 6% |
| Student > Doctoral Student | 4 | 5% |
| Other | 7 | 9% |
| Unknown | 33 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 28% |
| Economics, Econometrics and Finance | 6 | 7% |
| Psychology | 5 | 6% |
| Social Sciences | 3 | 4% |
| Engineering | 2 | 2% |
| Other | 3 | 4% |
| Unknown | 39 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 20. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 November 2022.
All research outputs
#1,823,440
of 25,492,047 outputs
Outputs from Journal of Consumer Research
#521
of 1,487 outputs
Outputs of similar age
#44,179
of 515,481 outputs
Outputs of similar age from Journal of Consumer Research
#9
of 19 outputs
Altmetric has tracked 25,492,047 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,487 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.7. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 515,481 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 19 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.