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Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

Overview of attention for article published in Journal of Consumer Research, December 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (96th percentile)
  • Good Attention Score compared to outputs of the same age and source (70th percentile)

Mentioned by

twitter
89 X users

Citations

dimensions_citation
14 Dimensions

Readers on

mendeley
54 Mendeley
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Title
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets
Published in
Journal of Consumer Research, December 2021
DOI 10.1093/jcr/ucab072
Authors

Ozum Zor, Kihyun Hannah Kim, Ashwani Monga

X Demographics

X Demographics

The data shown below were collected from the profiles of 89 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 54 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 13 24%
Student > Bachelor 4 7%
Student > Doctoral Student 3 6%
Lecturer > Senior Lecturer 2 4%
Professor > Associate Professor 2 4%
Other 6 11%
Unknown 24 44%
Readers by discipline Count As %
Business, Management and Accounting 17 31%
Social Sciences 4 7%
Psychology 3 6%
Economics, Econometrics and Finance 1 2%
Earth and Planetary Sciences 1 2%
Other 1 2%
Unknown 27 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 66. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 September 2023.
All research outputs
#656,950
of 25,734,859 outputs
Outputs from Journal of Consumer Research
#225
of 1,502 outputs
Outputs of similar age
#16,349
of 515,497 outputs
Outputs of similar age from Journal of Consumer Research
#5
of 17 outputs
Altmetric has tracked 25,734,859 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,502 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.5. This one has done well, scoring higher than 85% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 515,497 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 17 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.