🧵Attributes of "the good mother" — protective, intuitive, doting — are being weaponized by anti-vaccine voices. "The role of a mother is nuanced & heavily fraught with emotion, and so can easily — & fairly effectively — be hijacked to further an ag
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RT @SOSacrossCA: 1/ New research by @DrMJWalsh & @DrSABaker published in @icsjournal on how anti-vaxxers target moms to sell message finds…
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1/ New research by @DrMJWalsh & @DrSABaker published in @icsjournal on how anti-vaxxers target moms to sell message finds these groups highly organized, operate like large brands, & preyed on a mother’s instinct to protect their children. https://t
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Full article: ‘A mother’s intuition: it’s real and we have to believe in it’: how the maternal is used to promote vaccine refusal on Instagram. Research of this type always starts mid-flight with some unquestioned unrevised “axioms” of belief. /1 https:/