↓ Skip to main content

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Overview of attention for article published in International Journal on Media Management, January 2013
Altmetric Badge

Mentioned by

facebook
1 Facebook page

Readers on

mendeley
5 Mendeley
Title
Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process
Published in
International Journal on Media Management, January 2013
DOI 10.1080/14241277.2012.756815
Authors

Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit, Hilde A. M. Voorveld

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 40%
Professor 1 20%
Lecturer > Senior Lecturer 1 20%
Student > Bachelor 1 20%
Readers by discipline Count As %
Arts and Humanities 3 60%
Business, Management and Accounting 1 20%
Social Sciences 1 20%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 February 2013.
All research outputs
#2,897,638
of 3,634,284 outputs
Outputs from International Journal on Media Management
#21
of 46 outputs
Outputs of similar age
#225,740
of 283,010 outputs
Outputs of similar age from International Journal on Media Management
#2
of 3 outputs
Altmetric has tracked 3,634,284 research outputs across all sources so far. This one is in the 2nd percentile – i.e., 2% of other outputs scored the same or lower than it.
So far Altmetric has tracked 46 research outputs from this source. They receive a mean Attention Score of 0.8. This one scored the same or higher as 25 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 283,010 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.