You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
A Serious Game as a Market Research Method for Purchase Decision Processes
|
|---|---|
| Chapter number | 8 |
| Book title |
Gamification
|
| Published by |
Springer International Publishing, October 2016
|
| DOI | 10.1007/978-3-319-45557-0_8 |
| Book ISBNs |
978-3-31-945555-6, 978-3-31-945557-0
|
| Authors |
Silke Plennert |
| Editors |
Stefan Stieglitz, Christoph Lattemann, Susanne Robra-Bissantz, Rüdiger Zarnekow, Tobias Brockmann |
Mendeley readers
The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 14 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 2 | 14% |
| Student > Bachelor | 2 | 14% |
| Student > Ph. D. Student | 2 | 14% |
| Professor | 1 | 7% |
| Student > Doctoral Student | 1 | 7% |
| Other | 2 | 14% |
| Unknown | 4 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 21% |
| Computer Science | 3 | 21% |
| Mathematics | 1 | 7% |
| Arts and Humanities | 1 | 7% |
| Environmental Science | 1 | 7% |
| Other | 1 | 7% |
| Unknown | 4 | 29% |