RT @Springernomics: "Shoppers spend up to 100 percent more when paying with a credit card—and were even willing to pay twice as much for an…
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"Shoppers spend up to 100 percent more when paying with a credit card—and were even willing to pay twice as much for an item as those who paid in cash," notes this new article (citing influential research from Marketing Letters: https://t.co/hX6C90x0Gr): h
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This academic paper from 2001 is a classic in the field: it concludes that "willingness-to-pay can be increased when customers are instructed to use a credit card rather than cash" https://t.co/6IdLN05Drj (5/12)
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