これかなり面白い。店舗に入る前にカフェインの入った飲料を飲むと、消費者はより多くの支出をするとの分析結果。お店によくカフェが併設されているのは単なる休憩スポットではなく、実はこういった合理的な理由も背景にあるのかもですね。元の論文はこちら。 https://t.co/7SASZqAG7U
☕️Caffeine makes you stay awake… And buy more too! According to a recent study, customers spent 50% more money when they drank coffee upon entering a shop. This is probably due to the impulsive behavior that occurs during high energetic states. #Coffee h
☕️Caffeine makes you stay awake… And buy more too! According to a recent study, customers spent 50% more money when they drank coffee upon entering a shop. This is probably due to the impulsive behavior that occurs during high energetic states. https://t.
☕💸 Us han ofert mai un cafè al banc, o abans de fer una compra important? Podria ser una trampa. Consumir una beguda cafeïnada abans de fer compres augmenta la impulsivitat en termes de més articles comprats i un major despesa, segons un recent estudi h