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Realtime Data Mining

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Attention for Chapter 11: What Cannot Be Measured Cannot Be Controlled: Gauging Success with A/B Tests
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Chapter title
What Cannot Be Measured Cannot Be Controlled: Gauging Success with A/B Tests
Chapter number 11
Book title
Realtime Data Mining
Published by
Springer International Publishing, November 2013
DOI 10.1007/978-3-319-01321-3_11
Book ISBNs
978-3-31-901320-6, 978-3-31-901321-3
Authors

Alexander Paprotny, Michael Thess