Let’s drink to that! How wider glass rim leads to more pleasurable purchases
Article in Journal of Business Research (March 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Nucleation increases the visual appeal of lager but does not alter overall likeability or drinking rate
Article in Harm Reduction Journal (April 2022)
Glassware design and drinking behaviours: a review of impact and mechanisms using a new typology of drinking behaviours
Article in Health Psychology Review (November 2020)