You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Ebonics and Advertising to the Black Consumer: A Need for Research to Analyze Language and Communication Styles in a Linguistic Framework
|
---|---|
Chapter number | 130 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_130 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Jerome D. Williams, Deborah F. Atwater, Jeniece Nelson, Daniel R. Toy |
Editors |
Jon M. Hawes |