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Chapter title |
The Tasks of Strategic Market Management: The Role of Marketing
|
---|---|
Chapter number | 136 |
Book title |
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-17055-8_136 |
Book ISBNs |
978-3-31-917054-1, 978-3-31-917055-8
|
Authors |
Stanley P. Slater |
Editors |
Jon M. Hawes |