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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Impact of alcohol‐promoting and alcohol‐warning advertisements on alcohol consumption, affect, and implicit cognition in heavy‐drinking young adults: A laboratory‐based randomized controlled trial
|
|---|---|
| Published in |
British Journal of Health Psychology, November 2016
|
| DOI | 10.1111/bjhp.12221 |
| Pubmed ID | |
| Authors |
Kaidy Stautz, Daniel Frings, Ian P. Albery, Antony C. Moss, Theresa M. Marteau |
| Abstract |
There is sparse evidence regarding the effect of alcohol-advertising exposure on alcohol consumption among heavy drinkers. This study aimed to assess the immediate effects of alcohol-promoting and alcohol-warning video advertising on objective alcohol consumption in heavy-drinking young adults, and to examine underlying processes. Between-participants randomized controlled trial with three conditions. Two hundred and four young adults (aged 18-25) who self-reported as heavy drinkers were randomized to view one of three sets of 10 video advertisements that included either (1) alcohol-promoting, (2) alcohol-warning, or (3) non-alcohol advertisements. The primary outcome was the proportion of alcoholic beverages consumed in a sham taste test. Affective responses to advertisements, implicit alcohol approach bias, and alcohol attentional bias were assessed as secondary outcomes and possible mediators. Typical alcohol consumption, Internet use, and television use were measured as covariates. There was no main effect of condition on alcohol consumption. Participants exposed to alcohol-promoting advertisements showed increased positive affect and an increased approach/reduced avoidance bias towards alcohol relative to those exposed to non-alcohol advertisements. There was an indirect effect of exposure to alcohol-warning advertisements on reduced alcohol consumption via negative affect experienced in response to these advertisements. Restricting alcohol-promoting advertising could remove a potential influence on positive alcohol-related emotions and cognitions among heavy-drinking young adults. Producing alcohol-warning advertising that generates negative emotion may be an effective strategy to reduce alcohol consumption. Statement of contribution What is already known on this subject? Exposure to alcohol advertising has immediate and distal effects on alcohol consumption. There is some evidence that effects may be larger in heavy drinkers. Alcohol-warning advertising has been found to have mixed effects on alcohol-related cognitions. What does this study add? Among heavy-drinking young adults: Alcohol advertising does not appear to have an immediate impact on alcohol consumption. Alcohol advertising generates positive affect and increases alcohol approach bias. Alcohol-warning advertising that generates displeasure reduces alcohol consumption. |
X Demographics
The data shown below were collected from the profiles of 30 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 15 | 50% |
| France | 2 | 7% |
| Poland | 1 | 3% |
| Australia | 1 | 3% |
| Ireland | 1 | 3% |
| Unknown | 10 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 19 | 63% |
| Scientists | 8 | 27% |
| Practitioners (doctors, other healthcare professionals) | 3 | 10% |
Mendeley readers
The data shown below were compiled from readership statistics for 178 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| Unknown | 177 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 26 | 15% |
| Student > Bachelor | 26 | 15% |
| Researcher | 25 | 14% |
| Student > Master | 18 | 10% |
| Student > Doctoral Student | 6 | 3% |
| Other | 23 | 13% |
| Unknown | 54 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 39 | 22% |
| Medicine and Dentistry | 20 | 11% |
| Social Sciences | 14 | 8% |
| Nursing and Health Professions | 13 | 7% |
| Agricultural and Biological Sciences | 6 | 3% |
| Other | 25 | 14% |
| Unknown | 61 | 34% |
Attention Score in Context
This research output has an Altmetric Attention Score of 32. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 April 2023.
All research outputs
#1,203,073
of 24,887,826 outputs
Outputs from British Journal of Health Psychology
#119
of 880 outputs
Outputs of similar age
#22,014
of 317,089 outputs
Outputs of similar age from British Journal of Health Psychology
#5
of 27 outputs
Altmetric has tracked 24,887,826 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 880 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 20.3. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 317,089 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 27 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.