Information consistency as response to pre-launch advertising communications: The case of YouTube trailers

Overview of attention for article published in Frontiers in Communication, January 2023

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RT @FrontComm: New Research: Information consistency as response to pre-launch advertising communications: The case of YouTube trailers: In…

21 Jan 2023

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New Research: Information consistency as response to pre-launch advertising communications: The case of YouTube trailers: Introduction Pre-launch advertising communications are critical for the early adoption of experiential products. Often, companies… ht

20 Jan 2023

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