What Holds Attention? Linguistic Drivers of Engagement

Overview of attention for article published in Journal of Marketing, May 2023

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

So far, Altmetric has seen 12 news stories from 9 outlets.

Consider a manager advertising for a job, deciding whether to go with “Apply today to join a great team!” or “Join a great team…

Researchers from University of Pennsylvania, University or Maryland, and Emory University published a new Journal of Marketing…

Researchers from University of Pennsylvania, University or Maryland, and Emory University published a new Journal of Marketing…

Researchers from University of Pennsylvania, University or Maryland, and Emory University published a new article that examines…

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