Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand

Overview of attention for article published in Nutrition & Dietetics, February 2023

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (79th percentile)
Good Attention Score compared to outputs of the same age and source (73rd percentile)

So far, Altmetric has seen 14 X posts from 11 X users, with an upper bound of 40,786 followers.

Which supermarket promotions are most effective at increasing sales? See new research in Nutrition & Dietetics on promotional displays, weekly mailers and price discounts. @NIHI_NZ @ClionaNiMhurchu @Leanne_YoungNZ @wwaterlander @svandevijvere https://t

RT @dietitiansaus: New #research is out now on early view, looking at product promotional strategies in New Zealand supermarkets and the ef…

RT @dietitiansaus: New #research is out now on early view, looking at product promotional strategies in New Zealand supermarkets and the ef…

RT @dietitiansaus: New #research is out now on early view, looking at product promotional strategies in New Zealand supermarkets and the ef…

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