Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations

Overview of attention for article published in Journal of Media Psychology (ScienceDirect), November 2023

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Above-average Attention Score compared to outputs of the same age (52nd percentile)

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RT @JMP_Hogrefe: How do narrative political ads interact with other message strategies in affecting recipients’ ad responses? Fuyuan Shen…

13 Mar 2023

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RT @JMP_Hogrefe: How do narrative political ads interact with other message strategies in affecting recipients’ ad responses? Fuyuan Shen…

12 Mar 2023

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How do narrative political ads interact with other message strategies in affecting recipients’ ad responses? Fuyuan Shen at @PSUBellisario and others explore the effectiveness of narrative political ads when counterarguing is increased and decreased. htt

12 Mar 2023

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