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Mendeley readers
Chapter title |
Who’s Afraid of Ubiquitous Promotion? Exploring the Effects of Privacy Concerns
|
---|---|
Chapter number | 15 |
Book title |
Advances in Advertising Research (Vol. 2)
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_15 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Shintaro Okazaki, María Ángeles Navarro-Bailón |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 50% |
Student > Bachelor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Economics, Econometrics and Finance | 1 | 50% |