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Chapter title |
A Study on the Impact of TV Advertising Contacts during Dinner
|
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Chapter number | 28 |
Book title |
Advances in Advertising Research (Vol. 2)
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_28 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Günter Silberer, Sascha Steinmann, Inga Blohm, Julia Vetter |