You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
An Investigation of Social Media Usage, Brand Consciousness, and Purchase Intention towards Luxury Products among Millennials
|
---|---|
Chapter number | 12 |
Book title |
Advances in Advertising Research (Vol. 2)
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_12 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
|
Authors |
Shu-Chuan Chu, Sara Kamal |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 34 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 11 | 32% |
Researcher | 3 | 9% |
Lecturer | 2 | 6% |
Professor > Associate Professor | 2 | 6% |
Other | 1 | 3% |
Other | 4 | 12% |
Unknown | 11 | 32% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 41% |
Social Sciences | 5 | 15% |
Arts and Humanities | 1 | 3% |
Biochemistry, Genetics and Molecular Biology | 1 | 3% |
Unspecified | 1 | 3% |
Other | 2 | 6% |
Unknown | 10 | 29% |