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Chapter title |
Figuratively Bleeding or Just Bleeding? Exploring Consumers’ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts!
|
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Chapter number | 31 |
Book title |
Advances in Advertising Research (Vol. 2)
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Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6854-8_31 |
Book ISBNs |
978-3-83-493134-4, 978-3-83-496854-8
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Authors |
Ioannis G. Theodorakis, Christos Koritos |