Role of community trust in driving brand loyalty in large online B2B communities

Overview of attention for article published in Journal of Business & Industrial Marketing, July 2023

Altmetric Badge

About this Attention Score

Above-average Attention Score compared to outputs of the same age (52nd percentile)
Above-average Attention Score compared to outputs of the same age and source (60th percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 57,084 followers.

RT @IIM_I: Discover the transformative impact of online customer communities for #B2B firms, fostering collaboration & elevating products/s…

RT @IIM_I: Discover the transformative impact of online customer communities for #B2B firms, fostering collaboration & elevating products/s…

Discover the transformative impact of online customer communities for #B2B firms, fostering collaboration & elevating products/services. A #research by Prof. @abhiiitrke & co-authors. https://t.co/dgskknFCU6 #IIMIat26 #IIMI #IIMIndore #Branding

This page shows the most recent X posts that mention this research output.

Click here to find out how to access more activity.