↓ Skip to main content

The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study

Overview of attention for article published in Journal of Advertising, July 2023
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#28 of 449)
  • High Attention Score compared to outputs of the same age (94th percentile)

Mentioned by

news
5 news outlets

Citations

dimensions_citation
1 Dimensions

Readers on

mendeley
5 Mendeley