↓ Skip to main content

Celebrity endorsement, brand credibility and brand equity

Overview of attention for article published in European Journal of Marketing, May 2011
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 628)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
11 news outlets
twitter
3 X users
facebook
1 Facebook page
wikipedia
1 Wikipedia page

Citations

dimensions_citation
471 Dimensions

Readers on

mendeley
1650 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Celebrity endorsement, brand credibility and brand equity
Published in
European Journal of Marketing, May 2011
DOI 10.1108/03090561111119958
Authors

Amanda Spry, Ravi Pappu, T. Bettina Cornwell

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,650 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 6 <1%
Vietnam 2 <1%
Iran, Islamic Republic of 2 <1%
Brazil 2 <1%
Ireland 1 <1%
Pakistan 1 <1%
Germany 1 <1%
India 1 <1%
South Africa 1 <1%
Other 5 <1%
Unknown 1628 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 298 18%
Student > Bachelor 263 16%
Student > Ph. D. Student 130 8%
Student > Postgraduate 87 5%
Student > Doctoral Student 63 4%
Other 192 12%
Unknown 617 37%
Readers by discipline Count As %
Business, Management and Accounting 674 41%
Social Sciences 106 6%
Economics, Econometrics and Finance 72 4%
Arts and Humanities 29 2%
Sports and Recreations 25 2%
Other 97 6%
Unknown 647 39%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 97. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 April 2023.
All research outputs
#436,307
of 25,402,889 outputs
Outputs from European Journal of Marketing
#4
of 628 outputs
Outputs of similar age
#1,464
of 122,232 outputs
Outputs of similar age from European Journal of Marketing
#1
of 6 outputs
Altmetric has tracked 25,402,889 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 628 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.5. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 122,232 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them