Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 476 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in International Journal of Internet Marketing and Advertising (April 2024)
Article in International Marketing Review (April 2024)