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Celebrity endorsement, brand credibility and brand equity

Overview of attention for article published in European Journal of Marketing, May 2011
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 628)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
11 news outlets
twitter
3 X users
facebook
1 Facebook page
wikipedia
1 Wikipedia page

Citations

dimensions_citation
471 Dimensions

Readers on

mendeley
1650 Mendeley