RT @jumawa: We are delighted to see our recent publication available online that examines whether narrative persuasion theories (EELM and E…
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557 followers
We are delighted to see our recent publication available online that examines whether narrative persuasion theories (EELM and EORM) are applicable to testimonial narratives
623 followers
RT @jjigartua: New study on the power of testimonial as "overtly persuasive narratives" (Watts, Slater, & Moyer-Gusé, 2023). It is a must!…
718 followers
New study on the power of testimonial as "overtly persuasive narratives" (Watts, Slater, & Moyer-Gusé, 2023). It is a must! New theoretical approach toward understanding the persuasion process using testimonial narratives. https://t.co/gsxndAoY8H