Cultural Value Adaptation in Advertising is Effective, But Not Dependable: A Meta-Analysis of 25 Years of Experimental Research

Overview of attention for article published in Journal of Business Communication, September 2023

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RT @djokeefe: Now online (Open Access): An updated meta-analysis of the effects of adapting advertising to cultural values: small persuasiv…

19 Sep 2023

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RT @djokeefe: Now online (Open Access): An updated meta-analysis of the effects of adapting advertising to cultural values: small persuasiv…

18 Sep 2023

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RT @djokeefe: Now online (Open Access): An updated meta-analysis of the effects of adapting advertising to cultural values: small persuasiv…

16 Sep 2023

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Now online (Open Access): An updated meta-analysis of the effects of adapting advertising to cultural values: small persuasive advantage to adaptation, but diminishing over time. https://t.co/oawPI9QhcO

16 Sep 2023

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