RT @PFagan87: Unintended consequences of nudging...? In South Korea, the govt and credit card companies sent transaction reminder nudges t…
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RT @PFagan87: Unintended consequences of nudging...? In South Korea, the govt and credit card companies sent transaction reminder nudges t…
9,344 followers
Unintended consequences of nudging...? In South Korea, the govt and credit card companies sent transaction reminder nudges to help people manage their credit. It actually made them spend MORE. Because people stopped bothering to remember by themselves.
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New Journal of Interactive Marketing article available: "Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use" Read it here: https://t.co/nj1Q6MdPQ9 https://t.co/MPu6rtK4Ck