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Mendeley readers
| Chapter title |
Brand as a Legal Asset for Luxury Companies: Brand Power
|
|---|---|
| Chapter number | 7 |
| Book title |
New Luxury Management
|
| Published by |
Springer International Publishing, January 2017
|
| DOI | 10.1007/978-3-319-41727-1_7 |
| Book ISBNs |
978-3-31-941726-4, 978-3-31-941727-1
|
| Authors |
Caroline André, Arnaud Fournier, André, Caroline, Fournier, Arnaud |
| Editors |
Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 1 | 33% |
| Unknown | 2 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Unknown | 2 | 67% |