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New Luxury Management

Overview of attention for book
Attention for Chapter 7: Brand as a Legal Asset for Luxury Companies: Brand Power
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Citations

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1 Mendeley
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Chapter title
Brand as a Legal Asset for Luxury Companies: Brand Power
Chapter number 7
Book title
New Luxury Management
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-41727-1_7
Book ISBNs
978-3-31-941726-4, 978-3-31-941727-1
Authors

Caroline André, Arnaud Fournier

Editors

Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Unknown 1 100%
Readers by discipline Count As %
Unknown 1 100%