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New Luxury Management

Overview of attention for book
Cover of 'New Luxury Management'

Table of Contents

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    Book Overview
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    Chapter 1 Luxury as a Construct: An Evolutionary Perspective
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    Chapter 2 Luxury Dynamics
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    Chapter 3 Global Organizational Leadership for Luxury Companies
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    Chapter 4 Financial Reporting and Communication in the Luxury Industry
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    Chapter 5 A Narrative Approach to Luxury Brands
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    Chapter 6 Financial Valuation of Luxury Brands
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    Chapter 7 Brand as a Legal Asset for Luxury Companies: Brand Power
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    Chapter 8 Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies
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    Chapter 9 Luxury & Prime Locations
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    Chapter 10 Managing the Creative Process
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    Chapter 11 Supply Chain Management in the Luxury Industry
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    Chapter 12 Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication
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    Chapter 13 Growth Archetypes in Luxury Companies
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    Chapter 14 Integration of Mergers and Acquisitions in the Fashion and Luxury Industry
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    Chapter 15 International Retailing and Growth Paths
Attention for Chapter 5: A Narrative Approach to Luxury Brands
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