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Innovations in Social Marketing and Public Health Communication

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Cover of 'Innovations in Social Marketing and Public Health Communication'

Table of Contents

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    Book Overview
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    Chapter 1 Formulating Effective Social Marketing and Public Health Communication Strategies
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    Chapter 2 Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program
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    Chapter 3 Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement
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    Chapter 4 Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising
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    Chapter 5 Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach
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    Chapter 6 Faces of Power, Ethical Decision Making and Moral Intensity. Reflections on the Need for Critical Social Marketing
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    Chapter 7 Innovations in Social Marketing and Public Health Communication
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    Chapter 8 On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation
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    Chapter 9 Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
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    Chapter 10 Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption
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    Chapter 11 Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign
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    Chapter 12 Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic
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    Chapter 13 FASD Prevention Interventions Valued by Australian and Canadian Women
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    Chapter 14 Does Social Marketing Have a Role in Skin Cancer Education and Prevention?
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    Chapter 15 Tomorrow’s World: Collaborations, Consultations and Conversations for Change
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    Chapter 16 ‘Working Without Occupational Health and Safety Is a Thing of the Past’: The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)
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    Chapter 17 Improving Quality of Life by Preventing Obesity
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    Chapter 18 The One for One Movement: The New Social Business Model
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    Chapter 19 The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications
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    Chapter 20 Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia
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    Chapter 21 Sustainability Marketing: Reconfiguring the Boundaries of Social Marketing
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Mentioned by

1 news outlet
4 tweeters


9 Dimensions

Readers on

68 Mendeley
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Innovations in Social Marketing and Public Health Communication
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-19869-9
978-3-31-919868-2, 978-3-31-919869-9

Walter Wymer


Walter Wymer

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 68 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 3%
Unknown 66 97%
Readers by discipline Count As %
Linguistics 1 1%
Social Sciences 1 1%
Unknown 66 97%