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Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Vanessa Quintal, Ian Phau
Colin L. Campbell
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||33%|
|Student > Doctoral Student||1||33%|
|Student > Master||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||67%|