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The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 From Compliance Culture in Elder care to Resident Focus Innovation as Social Entrepreneurship – A Global Opportunity
  3. Altmetric Badge
    Chapter 2 Facilitating Creative Problem Solving in the Marketing Curriculum in Response to the Demands of the Networked Information Society
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    Chapter 3 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 4 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 5 The Power of Abstract Images in Advertising
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    Chapter 6 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 7 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 8 Fairness and Alternative Food Networks in Italy
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    Chapter 9 Meaning through the Grapevine: A Critical Analysis of Wine Promotion
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    Chapter 10 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 11 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 12 A Question of Give and Take: How Company Support of Corporate Runs Affects Organizational Identity and Organizational Commitment
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    Chapter 13 Managing Team and League Brands: Diverging Interests in the National Hockey League
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    Chapter 14 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 15 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 16 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 17 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 18 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 19 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 20 Customer Satisfaction and Emotion in the Call Centre Context
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    Chapter 21 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 22 Emotion Experience in Ethical Consumption: An Exploratory Study in a Tourism Context
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    Chapter 23 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 24 Barriers to Socially Responsible Apparel Purchasing Behavior: Are Consumers Right?
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    Chapter 25 The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study
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    Chapter 26 Influence of Department Store Image on Private Label Brand Preference Among Consumers With Different Level of Knowledge and Familiarity
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    Chapter 27 The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution
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    Chapter 28 Arts in Italy: Development Trough Experiential Marketing. Some Empirical Evidences.
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    Chapter 29 Trademarking Color: The Role of Survey Evidence
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    Chapter 30 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 31 The Impact of Price-Related Incidents on Store Loyalty
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    Chapter 32 To Collude or not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters
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    Chapter 33 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 34 Influences of Culture and Language: The Thinking Pattern Switch Among Bicultural Consumerr
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    Chapter 35 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 36 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  38. Altmetric Badge
    Chapter 37 Building Global Brand Communities: Consumer Practices and Creolization
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    Chapter 38 Higher Commitment Entry Modes in International New Ventures: The Influence of Strategical Orientations
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    Chapter 39 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 40 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 41 The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
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    Chapter 42 Can Country Image Protect Firms Facing a PR Crisis?
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    Chapter 43 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 44 The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study
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    Chapter 45 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 46 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 47 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 48 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 49 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 50 Factors Impacting the Success of new Product Development in the UK Grocery Retail Industry: An Empirical Examination of Product Innovation Performance
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    Chapter 51 Does Storytelling Add Value? The case of Bordeaux Fine Wines
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    Chapter 52 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 53 Self-Image Congruity and its Impact on Wine Tourism
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    Chapter 54 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  56. Altmetric Badge
    Chapter 55 Predicting Sport Team Loyalty: High and Low Scenarios
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    Chapter 56 Relationship Building in Football: Focus on the Family
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    Chapter 57 The Influence of Regular Sports Participation on Consumer Psychology
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    Chapter 58 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 59 The Role of Affect and Gender in the Evaluation of New Products in Advertising Signaling Processes
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    Chapter 60 A New Typology on Sex Appeal Advertisements
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    Chapter 61 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 62 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  64. Altmetric Badge
    Chapter 63 A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context
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    Chapter 64 The Structure and Formation of Customer value in B-to-B Services
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    Chapter 65 What makes the Consumer Learn and Adopt a Format Innovation for Grocery? An Approach by the Cognitive Script and the Organizational Socialization of the Customer
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    Chapter 66 Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turkey
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    Chapter 67 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 68 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 69 Why do you Consume this Product Again? The Role of Consumption on Consumer’s Behavior
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    Chapter 70 E-Health Information Search Intentions of Turkish Internet Users
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    Chapter 71 Modeling Quality Orientation and Organisational Performance in Public Healthcare Organisations
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    Chapter 72 H1N1 Prevention Behaviors in Australia: Implications from an Extended Health Belief Model
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    Chapter 73 Postmodern Business Ethics: Is it Time to Change Our Mental Model?
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    Chapter 74 Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
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    Chapter 75 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 76 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 77 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 78 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 79 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 80 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 81 The Road to Hell is Paved with Good Intentions: The Paradox of Unethical Sales Behaviour
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    Chapter 82 Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study
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    Chapter 83 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 84 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 85 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 86 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 87 Customer Co-creation as a Process of Collective Action: Marketing’s Role in Bridging Heterogeneous Customer Involvement
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    Chapter 88 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 89 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 90 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 91 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 92 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 93 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 94 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 95 The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects
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    Chapter 96 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 97 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 98 Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
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    Chapter 99 Place Branding: Sensing the Difference?
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    Chapter 100 Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?
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    Chapter 101 Branding Universities: An Updated View of Factors Underlying College Choice
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    Chapter 102 Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider
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    Chapter 103 How Other Customers Influence Customer Satisfaction During the Service Delivery
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    Chapter 104 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 105 The Effects of Control in the Store Environment: A Motivational Approach
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    Chapter 106 When Consmer likes to Engage in Selff-Design task and shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation
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    Chapter 107 Evidence of the Primary Role of Environmental Image in Consumer CSR Evaluations
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    Chapter 108 Understanding the Risk Mitigation Decision: Homeowners and Environmental Risks
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    Chapter 109 Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bangkok
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    Chapter 110 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 111 Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?
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    Chapter 112 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 113 Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?
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    Chapter 114 “The Possibility of an Island”: The Insula and its Role in Consumers’ Emotion
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    Chapter 115 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 116 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 117 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 118 Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group
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    Chapter 119 How Eco-oriented Firm Influences Innovators Intention to Purchase Biofuel
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    Chapter 120 Does Management Education Produce Ethical Managers?
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    Chapter 121 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 122 Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation
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    Chapter 123 Exploring Cross-Cultural Differences in Ethical Predispositions and Behavior in a Selling Context
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    Chapter 124 Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?
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    Chapter 125 A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation
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    Chapter 126 Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda
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    Chapter 127 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 128 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 129 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 130 Supplement Usage Status and Risk Information
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    Chapter 131 Preteens’ Ascribed Motivations to Smoke (Not Smoke)
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    Chapter 132 An Attributional Basis for Evaluating the Concept of Free will of Young Smokers
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    Chapter 133 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 134 The Evaluative Attributes of Front Line Employees in Banking: The Customer Voice
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    Chapter 135 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 136 The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth
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    Chapter 137 Estimating the Buyer’s Willingness to pay using Bayesian Belief Distribution with IFR
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    Chapter 138 Cooperative Relationships between Product Brands and Ingredient Brands
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    Chapter 139 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 140 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 141 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 142 Consequences of Decisions and Choices with Respect to the Satisfaction of Individual Needs of Higher Education Consumer
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    Chapter 143 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 144 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 145 Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms
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    Chapter 146 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 147 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 148 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 149 Commitment as a Mediator Variable used to Predict Future Service Purchase Intentions: An Empirical Study of Performing Arts Consumers in Spain
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    Chapter 150 Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services
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    Chapter 151 Impact of Service Recovery Fairness Perceptions on Customer Relationships
  153. Altmetric Badge
    Chapter 152 When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
  154. Altmetric Badge
    Chapter 153 New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies
  155. Altmetric Badge
    Chapter 154 Brand Architecture within the Pharmaceutical Industry
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    Chapter 155 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 156 What a Strange Bottle! Effects of Perceived Congruence of a Package Design
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    Chapter 157 The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
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    Chapter 158 A Congruence Model of Person-Environment Interaction and Consumption Decisions as we Age
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    Chapter 159 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 160 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 161 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 162 The Applicability of Market-centered Strategies and Tactics to Nonprofit Organizations in Emerging Markets: An Exploration
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    Chapter 163 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 164 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 165 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 166 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 167 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  169. Altmetric Badge
    Chapter 168 Effects of Market Orientation on Cooperation Between R&D and Marketing
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    Chapter 169 Using a Judgemental Analysis System to Evaluate the International Mainframe and Computer Market
  171. Altmetric Badge
    Chapter 170 C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
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    Chapter 171 Triangulation in Industrial Market Research - Development of a Mixed-Methods-Approach for Market Forecasts
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    Chapter 172 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 173 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 174 Effect of Relationship Marketing on Customer Rentention: Evidence from Mobile Telecommunications Industry of a Large Emerging Economy
  176. Altmetric Badge
    Chapter 175 Understanding Why Customers Choos to Abuse or Not to Abuse, Return Policies: The Customer’S Return is Not Always Legitimate!
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    Chapter 176 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 177 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 178 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 179 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 180 Sources of Health Information as a Function of Aviary Lifestyles and Product/Service Category
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    Chapter 181 Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
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    Chapter 182 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 183 Factors Effecting Destination Loyalty: A Case of Cox’S Bazar, Bangladesh
  185. Altmetric Badge
    Chapter 184 The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
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    Chapter 185 A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust
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    Chapter 186 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 187 An Empirical Examination of Causes and Consequences of Trustworthiness: A B2B Services Perspective
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    Chapter 188 Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
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    Chapter 189 Virtual Sales Agents: The Reasons of Failure
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    Chapter 190 Consumer Expectations of Emerging E-storefronts: An Empirical Study in Hong
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    Chapter 191 Toward an Understanding of Salesperson Deviance: A Structured Abstract
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    Chapter 192 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 193 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 194 A Motley Pattern Of Sales-marketing Integration
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    Chapter 195 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 196 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 197 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 198 The Impact of Customers’ Direct and Indirect Experience on E-Trust
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    Chapter 199 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 200 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  202. Altmetric Badge
    Chapter 201 Intercultural Service Encounters: Exploring the Role of Cultural Attribution and Intercultural Competence
  203. Altmetric Badge
    Chapter 202 Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers
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    Chapter 203 Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males
  205. Altmetric Badge
    Chapter 204 The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception
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    Chapter 205 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  207. Altmetric Badge
    Chapter 206 From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations
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    Chapter 207 The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
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    Chapter 208 The New Frontier in Boundary-Spanning Roles- Improvisation as a Tool to Manage Role Stress
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    Chapter 209 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 210 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 211 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 212 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 213 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 214 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 215 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 216 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 217 Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments
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    Chapter 218 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 219 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 220 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 221 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 222 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 223 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 224 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  226. Altmetric Badge
    Chapter 225 Exploring Consumer Motivation in Online Social Lending for Development
  227. Altmetric Badge
    Chapter 226 The Strategy and Tactics of Cases in Marketing Education
  228. Altmetric Badge
    Chapter 227 The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination
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    Chapter 228 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  230. Altmetric Badge
    Chapter 229 Website Interactivity and User Involvement: The Moderating Effects of need for Cognition
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    Chapter 230 A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company
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    Chapter 231 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 232 Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
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    Chapter 233 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 234 The Quality of Customer Relationships in Different Clusters of Italian Banks: Evidence and Implications
  236. Altmetric Badge
    Chapter 235 The Application of Market Orientation in Banking Industry
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    Chapter 236 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 237 Orchestration of the Marketing Strategy Under Competitive Dynamics
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    Chapter 238 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 239 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 240 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 241 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 242 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 243 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 244 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 245 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 246 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  248. Altmetric Badge
    Chapter 247 Segmenting Pleasure-Seeking Tourists: A Research Agenda
  249. Altmetric Badge
    Chapter 248 The Paradoxes of Tourism
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    Chapter 249 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 250 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 251 The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches
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    Chapter 252 Does Country of Origin (Coo) Matter for Consumers in Emerging Country? A Study on Influence of Coo at the Time of Product Evaluation of Mobile Phones by Indian Consumers
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    Chapter 253 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 254 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 255 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
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    Chapter 256 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Attention for Chapter 157: The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
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