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Mendeley readers
Chapter title |
The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception
|
---|---|
Chapter number | 204 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_204 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Rami Paasovaara, Harri Luomala |
Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 11% |
Student > Ph. D. Student | 1 | 11% |
Student > Bachelor | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Student > Master | 1 | 11% |
Other | 0 | 0% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 22% |
Unspecified | 1 | 11% |
Economics, Econometrics and Finance | 1 | 11% |
Engineering | 1 | 11% |
Unknown | 4 | 44% |