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How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness

Overview of attention for article published in International Marketing Review, November 2023
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (56th percentile)

Mentioned by

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2 X users

Citations

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3 Dimensions

Readers on

mendeley
44 Mendeley
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Title
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
Published in
International Marketing Review, November 2023
DOI 10.1108/imr-09-2022-0206
Authors

Debashree Roy Bhattacharjee, Abhisek Kuanr, Neeru Malhotra, Debasis Pradhan, Tapas Ranjan Moharana

Timeline

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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 44 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 9%
Unspecified 4 9%
Researcher 3 7%
Student > Bachelor 3 7%
Professor 1 2%
Other 4 9%
Unknown 25 57%
Readers by discipline Count As %
Business, Management and Accounting 10 23%
Unspecified 4 9%
Economics, Econometrics and Finance 2 5%
Social Sciences 2 5%
Design 1 2%
Other 0 0%
Unknown 25 57%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 November 2023.
All research outputs
#15,184,741
of 25,394,764 outputs
Outputs from International Marketing Review
#89
of 189 outputs
Outputs of similar age
#148,535
of 357,109 outputs
Outputs of similar age from International Marketing Review
#1
of 1 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 189 research outputs from this source. They receive a mean Attention Score of 3.2. This one has gotten more attention than average, scoring higher than 51% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 357,109 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 56% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them