Influencer marketing effectiveness: giving competence, receiving credibility

Overview of attention for article published in Journal of Travel & Tourism Marketing, February 2024

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RT @JTTM_Journal: #OpenAccess "Influencer marketing effectiveness: giving competence, receiving credibility" co-authored by Fernanda Polli…

#OpenAccess "Influencer marketing effectiveness: giving competence, receiving credibility" co-authored by Fernanda Polli Leite, Nicolas Pontes & Bruno Schivinski https://t.co/hxUpNx6kKF #TravelInfluencer #IntimateSelfDisclosure #Congruence #SourceCred

Influencer marketing effectiveness: giving competence, receiving credibility Fernanda Polli Leite, Nicolas Pontes & Bruno Schivinski https://t.co/hxUpNx6kKF (Open Access) #InfluencerMarketing #Competence #Marketing #Credibility

Open access: Influencer marketing effectiveness: giving competence, receiving credibility https://t.co/DV1n5Vuf8g

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