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Cross-media Advertising: Brand Promotion in an Age of Media Convergence
Springer Berlin Heidelberg, February 2016
Hilde Voorveld, Edith Smit, Peter Neijens
The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.
|Science communicators (journalists, bloggers, editors)||1||100%|
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||2||67%|
|Student > Master||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||33%|