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Cross-media Advertising: Brand Promotion in an Age of Media Convergence

Overview of attention for article published in this source, February 2016
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Mentioned by

twitter
1 tweeter

Readers on

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3 Mendeley
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Title
Cross-media Advertising: Brand Promotion in an Age of Media Convergence
Published by
Springer Berlin Heidelberg, February 2016
DOI 10.1007/978-3-642-36163-0_9
Authors

Hilde Voorveld, Edith Smit, Peter Neijens

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 67%
Student > Master 1 33%
Readers by discipline Count As %
Unspecified 1 33%
Business, Management and Accounting 1 33%
Social Sciences 1 33%