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Mendeley readers
Chapter title |
Cross-media Advertising: Brand Promotion in an Age of Media Convergence
|
---|---|
Chapter number | 9 |
Book title |
Media and Convergence Management
|
Published by |
Springer Berlin Heidelberg, February 2016
|
DOI | 10.1007/978-3-642-36163-0_9 |
Book ISBNs |
978-3-64-236162-3, 978-3-64-236163-0
|
Authors |
Hilde Voorveld, Edith Smit, Peter Neijens, Voorveld, Hilde, Smit, Edith, Neijens, Peter |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 27% |
Librarian | 1 | 9% |
Unspecified | 1 | 9% |
Lecturer | 1 | 9% |
Student > Master | 1 | 9% |
Other | 0 | 0% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 36% |
Business, Management and Accounting | 1 | 9% |
Unspecified | 1 | 9% |
Unknown | 5 | 45% |