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Brand hate experiences and the role of social media influencers in altering consumer emotions

Overview of attention for article published in Journal of Brand Management, March 2024
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#18 of 346)
  • High Attention Score compared to outputs of the same age (92nd percentile)

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