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ReThinking Management

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Attention for Chapter 10: ReThinking Studying Marketing
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Chapter title
ReThinking Studying Marketing
Chapter number 10
Book title
ReThinking Management
Published by
Springer Fachmedien Wiesbaden, March 2017
DOI 10.1007/978-3-658-16983-1_10
Book ISBNs
978-3-65-816982-4, 978-3-65-816983-1

Björn Bohnenkamp


Wendelin Küpers, Stephan Sonnenburg, Martin Zierold