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Cigarette brand variant portfolio strategy and the use of colour in a darkening market

Overview of attention for article published in Tobacco Control, August 2013
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 tweeters

Readers on

mendeley
12 Mendeley
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Title
Cigarette brand variant portfolio strategy and the use of colour in a darkening market
Published in
Tobacco Control, August 2013
DOI 10.1136/tobaccocontrol-2013-051055
Pubmed ID
Authors

Steven J Greenland, Greenland SJ, S. J. Greenland

Abstract

To evaluate cigarette branding strategies used to segment a market with some of the toughest tobacco controls. To document brand variant and packaging portfolios and assess the role played by colour before plain packaging, as well as consider the threat that recently implemented legislation poses for tobacco manufacturers.

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 1 8%
Netherlands 1 8%
New Zealand 1 8%
Unknown 9 75%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 25%
Researcher 3 25%
Student > Bachelor 2 17%
Student > Master 2 17%
Student > Doctoral Student 1 8%
Other 1 8%
Readers by discipline Count As %
Social Sciences 4 33%
Medicine and Dentistry 3 25%
Unspecified 1 8%
Environmental Science 1 8%
Business, Management and Accounting 1 8%
Other 2 17%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 March 2015.
All research outputs
#2,748,313
of 5,190,860 outputs
Outputs from Tobacco Control
#1,055
of 1,270 outputs
Outputs of similar age
#49,419
of 99,731 outputs
Outputs of similar age from Tobacco Control
#43
of 43 outputs
Altmetric has tracked 5,190,860 research outputs across all sources so far. This one is in the 34th percentile – i.e., 34% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,270 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.6. This one is in the 8th percentile – i.e., 8% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 99,731 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 37th percentile – i.e., 37% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 43 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.