You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
MSMEs-Addressing Issues
|
|---|---|
| Chapter number | 4 |
| Book title |
Strategic Marketing and Innovation for Indian MSMEs
|
| Published by |
Springer Singapore, March 2017
|
| DOI | 10.1007/978-981-10-3590-6_4 |
| Book ISBNs |
978-9-81-103589-0, 978-9-81-103590-6
|
| Authors |
Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 17% |
| Student > Ph. D. Student | 1 | 17% |
| Lecturer | 1 | 17% |
| Unknown | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 17% |
| Computer Science | 1 | 17% |
| Economics, Econometrics and Finance | 1 | 17% |
| Unknown | 3 | 50% |