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Mendeley readers
| Chapter title |
Pilot Study—Assessment of Validity and Reliability
|
|---|---|
| Chapter number | 6 |
| Book title |
Strategic Marketing and Innovation for Indian MSMEs
|
| Published by |
Springer Singapore, March 2017
|
| DOI | 10.1007/978-981-10-3590-6_6 |
| Book ISBNs |
978-9-81-103589-0, 978-9-81-103590-6
|
| Authors |
Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith |
Mendeley readers
The data shown below were compiled from readership statistics for 141 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 141 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 16 | 11% |
| Student > Bachelor | 15 | 11% |
| Student > Ph. D. Student | 14 | 10% |
| Lecturer | 13 | 9% |
| Student > Doctoral Student | 6 | 4% |
| Other | 13 | 9% |
| Unknown | 64 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 24 | 17% |
| Social Sciences | 10 | 7% |
| Psychology | 6 | 4% |
| Economics, Econometrics and Finance | 6 | 4% |
| Computer Science | 5 | 4% |
| Other | 24 | 17% |
| Unknown | 66 | 47% |