Title |
The professional Twitter account: creation, proper maintenance, and continuous successful operation
|
---|---|
Published in |
Diagnostic Cytopathology, April 2017
|
DOI | 10.1002/dc.23710 |
Pubmed ID | |
Authors |
Emilio Madrigal, Xiaoyin (Sara) Jiang, Sinchita Roy‐Chowdhuri |
Abstract |
Social networking platforms have created a unique venue for pathologists and associated stakeholders to communicate and share information in a rapidly proliferating field. Among the myriad of available platforms, Twitter has become one of the most widely accepted by healthcare professionals, for its ease of use, similarities to a real life conversation, and vast global reach. Although the adaptation rate of Twitter continues to grow, many healthcare professionals perceive the establishment and maintenance of an online presence to be a daunting task, leaving some on the outside, looking in. By creating this practical reference, we hope to elucidate the necessary steps for pathologists and their organizations to join and effectively engage the healthcare community on Twitter. The reader is encouraged to review the provided glossary of key terms (Table 1) and the anatomy of a tweet (Figure 1) before reading this Timely Review. |
Twitter Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 19 | 37% |
Spain | 6 | 12% |
India | 4 | 8% |
Turkey | 2 | 4% |
Ecuador | 2 | 4% |
Jamaica | 1 | 2% |
Mexico | 1 | 2% |
Sudan | 1 | 2% |
Unknown | 16 | 31% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 28 | 54% |
Scientists | 10 | 19% |
Practitioners (doctors, other healthcare professionals) | 10 | 19% |
Science communicators (journalists, bloggers, editors) | 4 | 8% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 28 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 4 | 14% |
Student > Master | 4 | 14% |
Researcher | 3 | 11% |
Student > Ph. D. Student | 3 | 11% |
Student > Bachelor | 2 | 7% |
Other | 6 | 21% |
Unknown | 6 | 21% |
Readers by discipline | Count | As % |
---|---|---|
Medicine and Dentistry | 6 | 21% |
Nursing and Health Professions | 4 | 14% |
Business, Management and Accounting | 2 | 7% |
Social Sciences | 2 | 7% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 4% |
Other | 4 | 14% |
Unknown | 9 | 32% |