The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

Overview of attention for article published in Journal of Consumer Research, February 2010

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (99th percentile)
High Attention Score compared to outputs of the same age and source (90th percentile)

So far, Altmetric has seen 15 news stories from 14 outlets.

Audiences love seeing athletes and entertainers perform spontaneously, According to our recent research as impromptu lines…

Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed…

Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed…

Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed…

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