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Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

Overview of attention for book
Cover of 'Analytics, Innovation, and Excellence-Driven Enterprise Sustainability'

Table of Contents

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    Book Overview
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    Chapter 1 Analytics, Innovation, and Excellence-driven Enterprise Sustainability in a Dynamic Era
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    Chapter 2 Business Intelligence and Analytics: Big Systems for Big Data
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    Chapter 3 Business Analytics for Price Trend Forecasting through Textual Data
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    Chapter 4 Market Research and Predictive Analytics: Using Analytics to Measure Customer and Marketing Behavior in Business Ventures
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    Chapter 5 Strategic Planning Revisited: Acquisition and Exploitation of Information on Foreign Markets
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    Chapter 6 Innovation in the Open Data Ecosystem: Exploring the Role of Real Options Thinking and Multi-sided Platforms for Sustainable Value Generation through Open Data
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    Chapter 7 Sustainability-Oriented Business Model Assessment—A Conceptual Foundation
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    Chapter 8 Smart Decision-Making and Productivity in the Digital World: The Case of PATAmPOWER
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    Chapter 9 Change Management: Planning for the Future and the Competitive Environment
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    Chapter 10 EU Operational Program ‘Education for Competitiveness’ and Its Impact on Sustainable Development
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    Chapter 11 Applying Data Analytics for Innovation and Sustainable Enterprise Excellence
Attention for Chapter 4: Market Research and Predictive Analytics: Using Analytics to Measure Customer and Marketing Behavior in Business Ventures
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Citations

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3 Mendeley
Summary Dimensions citations
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Chapter title
Market Research and Predictive Analytics: Using Analytics to Measure Customer and Marketing Behavior in Business Ventures
Chapter number 4
Book title
Analytics, Innovation, and Excellence-Driven Enterprise Sustainability
Published by
Palgrave Macmillan US, January 2017
DOI 10.1057/978-1-137-37879-8_4
Book ISBNs
978-1-137-39301-2, 978-1-137-37879-8
Authors

D. Anthony Miles

Editors

Elias G. Carayannis, Stavros Sindakis

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Other 1 33%
Student > Master 1 33%
Unknown 1 33%
Readers by discipline Count As %
Business, Management and Accounting 2 67%
Unknown 1 33%

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